Selling your home
How do you affordably sell your home fast and keep more of your equity for your new home
The Real Estate Landscape Has Changed
Recent changes in the real estate industry, following the National Association of Realtors' settlement with home sellers, was supposed to significantly altered how listing and purchase contracts work to save home seller money by allowing fair negotiation of the buyer’s agent compensation. While these changes have the potential to benefit sellers, traditional agents often continue business as usual—or worse, adjust the now 3 different commissions in the contract in ways that prioritize their income over your equity. You need to know how to avoid these equity traps.
Our Mission: Maximize Your Profits, Not Agent Commissions
We’re committed to helping you retain as much of your hard-earned equity as possible. Our listing package includes all the tools needed to effectively market and sell your home, backed by 30 years of real estate experience. Yes, we charge for our services—but fairly, in line with the efficiency of today’s technology-driven market.
The Power of the MLS
The Multiple Listing Service (MLS) is the most powerful home-selling tool available. It instantly syndicates listings across platforms like Zillow, Redfin, Realtor.com, UtahRealEstate.com, and countless others. Buyers and agents receive automated alerts within minutes of a listing going live, ensuring maximum exposure with minimal manual effort.
This automation makes listing a home straightforward—but here’s the catch: the real complexity lies in the new Listing Agreement.
The Listing Agreement: What You Need to Know
This contract, especially the Exclusive Right to Sell Listing Agreement from the Utah Association of Realtors, is designed to be legally binding and often confusing. Many sellers unknowingly agree to terms that result in higher commission costs and unnecessary fees.
That’s why we’ve created a masterclass on listing contracts—concise yet comprehensive—to help you identify potential pitfalls and protect your equity.
Don’t Let Fine Print Cost You Thousands
Before signing anything, make sure you understand the terms and know how to avoid unnecessary expenses. We’re here to help you navigate the process and keep more of what you’ve worked so hard to build.
The Problem with the Listing and the new agreement
The listing agreement has gone through a few changes since the settlement August of 2024. Download the Utah association of Realtor Exclusive right to sell listing agreement with the button above.
The section that most impacts your equity is section 2. Brokers Compensation. The good thing that came out of the settlement is you now have a separate listing agent commission and buyers agent commission. In theory, in reality you have a listing commission, another listing commission section 2.2 if an unrepresented buyer makes an offer on your home. Then you have section 2.3 which is authorization to offer compensation to a buyers broker. The reality is this section is not needed and not in your best interest. This section section gives a listing agent the permission to tell a buyers agent how much you're willing to pay in commission. Why would, you set that up before an offer is made? It says if an unrepresented buyer wants to buy the home the listing agent should just say as long as it's a full price offer with 0 contingencies. You don't get full price offers with 0 contingencies in real estate so the second-half of that comes into play it says up to that amount which means that would have to be codified in the purchase contract which now has a section for buyers agency Commission. Although if I told you that you're getting a Commission and you put money into the section in the contract asking for an additional Commission these are now on top of each other you're paying 2 commissions so this should be codified in the real estate purchase contract only it should not be in this contract the only reason it's in this contract is because traditional agents want to be able to double side a contract and have a Commission on it and know that you're willing to pay a certain amount of Commission to a buyer's agent. We'll go into this in depth in the master class.
Do you have a Home Selling Plan that saves 3.5% = $21,000?
Get our free home selling masterclass. Sell Faster with less stress and have 3.5% $21,000 more of your equity at closing. Even better, give Tom a Call at 801-403-9774 to answer your question and talk homes selling and the landmines waiting in the new Listing Agreement!
